Case Study - Linkedin Marketing

 

Client: Global tech solution provider

Brief: To generate qualified leads by leveraging client testimonials and key benefits in the global market

Outcomes:

Approach:

Templatolio created a complete strategy including content strategy and targeting strategy keeping in mind LinkedIn’s unique capabilities and the brand’s positioning strength. The content was tailored to different geographies to ensure that relevance factor remained high. Parallel posts were done on the page along with the actual LinkedIn campaigns to ensure consistency. Campaign resulted in highly relevant leads which came directly from top management of the target companies globally. Takeaways? – LinkedIn can be very useful to get highly targeted leads which are highly qualified